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Joules memorabilia achieves over £1,000 at auction

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A collection of memorabilia relating to Joules Brewery which, originally based in Stone, was resurrected in nearby Market Drayton in 2010 has sold for an impressive £1,030 at auction. The eleven lots, ranging from beer mats and branded hand-pull beer pumps through to ledgers from before the brewery shut down in the 1970s, were auctioned at Cuttlestones’ Specialist Collectors Sale in Wolverhampton last Friday.

While the entire collection achieved outstanding prices, highlights included a wall clock and a tray both carrying the company branding which, despite being somewhat dishevelled, fetched £220. Other ‘star lots’ were a Joules twin beer pull and a ‘Register of transfer debenture stock record book’ covering the period 1922 – 1934, that each sold for £120.

Cuttlestones’ Wolverhampton Auction Room Manager, Tom Waldron, says:


This was a truly fascinating local collection with a rare provenance. That said, it has a very niche appeal so we were delighted to see the items achieve such strong prices. It was great to see our marketing efforts pay off – the lots generated a great deal of interest on the phones, internet and in the room, with all eventually selling to a single internet bidder. Whoever the lucky purchaser is, they now have a unique and very interesting addition to their collection.

Full details of the Joules brewery collection and results from the entire Specialist Collectors’ Sale are available at Meanwhile, Cuttlestones’ Penkridge Auction Rooms will play host to a Fine Art and Antiques Auction this Friday, 2nd March – catalogue available at or call 01785 714905 for more information.

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